Do you have a good grasp of direct mail and online programs, but dreaming of the day that all of your marketing and fundraising channels work together to create a consistent, engaging experience for your supporters? Attend this session and get an exclusive look at The Next Generation of American Giving research and then uncover the best methods to reach donors through an integrated, multichannel approach for maximum engagement and fundraising success. This session will cover important topics like:
- Auditing your online strategy and tactics to determine how you’re meeting generational needs.
- Connecting the online and offline worlds to support generation “migration” and giving channel preference.
- Learning the top 10 multichannel marketing principles
