Part-Two - Blurred Lines and the Space in Between: The ProfitPlus Spectrum
December 3rd, 2012 – Posted by Elizabeth Stewart
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Part Two in a Two-part series by Hub LA Co-Founder and CEO Elizabeth Stewart. Read Part One here. Corporations have realized that the next generation of talent (and consumer) is looking for brands that straddle the chasm of making profit and doing good. Corporations that blend their legal responsibility to maximize profits for shareholders wherever possible (a legal requirement of the corporate structure) while giving back or at the very least accounting for their negative [...] Read More